It depends on the person. If you get a person who already thinks they know everything about how an instrument should be made you can have a problem, and there are more folk like that in part because of the internet and sharing of information. So they are best off buying what they already want. Once the materials they want run out or become scarce because of regulation some will be stuck with the used market (no shortage of stuff there) and some will consider opening their mind.
When I made the first instruments that were laminated with solid wood and a man made liner (for mass and volume) the reactions were very polarised - either they loved the results and so didn't mind the weight, or they hated the weight so had no interest in the sound. It was a good lesson for me - despite what folk don't tell you, sound is not top of the list, the eyes often come first, then comes pre conceived notions about how instruments should be, and at some point, the ears get a chance. Folk vary of course and for some, sound is first, but they are rarer than they used to be.
So with that in mind it's easier to sell instruments made using non standard ideas and materials if a) the eyes are happy, b) the instrument doesn't contradict too many commonly held theories (like instruments should be light and made of this or that) and c) if it sounds better than what they already have.
The easiest way to sell instruments is to sell folk what they already want, and with laminated sides already considered a good thing in the guitar world because of makers like Somoygi and his many offspring, it's becoming easier to sell laminated guitars as long as they look nice and sound good.
The other thing is to not draw attention to it - let the results speak for themselves. That laminated bubinga back has the same veneer inside and out. It's not obviously laminated. The fact it's spruce inbetween has historical precedence, it's an old technique. So whilst you certainly don't lie to or deceive the customer about how its made, you let them try or hear the instrument, and if they love it, then you talk about the construction. If you always talk about the construction first as many makers do as a "selling point" you'll loose a lot of folk because of their prejudices.
A good example - does this sound like a guitar made with "modern materials" because it is:
As is this:
So here, I let the sound do the talking, when someone gets in touch I don't answer many questions I just send them a price list. That gets rid of the ones who are not serious. Then I direct them to a post I've written about my construction techniques. That sifts out the ones who have fixed ideas and it leaves me with people who I enjoy working with rather than having to convince or educate people which is rarely worth the effort.
nigel
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